Of these three, price is nearly always the most effective (unless you are currently losing money, in which case it's likely to be costs) but almost certainly the most difficult to improve. Yet there are many ways of getting better prices, even in today's markets. You just need to know where to look for them and how to manage them.
So the focus of all our work is on pricing, both in improving the price clients get for their products and/or services, and in reducing what they give away. Although our work often takes in volume increases and cost control as well, the emphasis is very much on improving prices - and therefore profits.
Our mantra always has been and always will be very simple - there is absolutely nothing you can do in business that has as magical an effect on the bottom line as getting a price increase through and making it stick - or not giving it away in the first place.